My husband and I attended the Edmonton Home Renovation Show in January (we just bought a new home) and spent some time at a booth with low volume flush toilets. We try to do our part for the environment and we are considering a model that has two flush options.

I was reading the company literature and noticed that these toilets, "The Wonder from Down Under" were manufactured in Australia. I checked with the salesman and yes indeed, they are imported into Canada all the way from Brisbane. The model with a plastic tank is less expensive, and more popular, but they also have a traditional ceramic model, in addition to a variety of bathroom sinks.

Just imagine - these heavy, bulky toilets are manufactured in Australia, shipped across the Pacific Ocean and over the Rocky Mountains, then sold directly to a target advertise almost halfway around the world!


Re-thinking your product

A lot of companies assume that their merchandise is too heavy, too bulky or too large to be appropriate for export. Well, I challenge you to re-think that notion. There are novel ways of packing that may cut down on bulk (think IKEA furniture) and customers are willing to absorb the excess cost of shipping for a item that they assessment of worth . That is how we felt about this bulky, heavy toilet. Of course, there is always the option of licensing your technology or establishing a joint-venture, but thats material for another article.


Carving a niche

Ive been working in Bali a lot lately and am always astounded by the number of huge, heavy stone carvings (Buddhas are very popular) that tourists purchase and then send home. A large shipping and cargo industry has evolved on the island, in large part catering to the tourists and wholesalers that visit the island purchasing local handicrafts. Ive commonly thought it would be cheaper to pay the artisans plane ticket to come to your home and custom carve local stone!

In Egypt, Ive eaten Baskin Robbins ice cream, shipped all the way from British Columbia, where it was manufactured. Imagine the logistics involved in keeping Mint Chocolate Chip (my favourite) frozen while trucking it from the warehouse to the retail shop in Cairo on a 35C day. There arent a lot of refrigerated trucks in Egypt! Though this is a difficult merchandise to ship to a hot part of the world, Canadian manufacturers were able to export $100,000 value of ice cream to Egypt in 2002.


The most unusual merchandise Ive seen exported lately?

A disposable pee funnel, manufactured in Northern Europe, which allows women to urinate while standing. I am not kidding. I wont get into the details of how it works, but essentially it is just a piece of waxed cardboard that a woman might carry in her purse. While it is not bulky or heavy, its another one of those items that most many people would never imagine could find an export market. Well, it did - on Whyte Avenue in Edmonton.